Question

which of the following statements is true of native advertising?
a. it refers to a company advertising its products to its internal stakeholders.
b. it refers to an advertising strategy that is adopted keeping a local market in mind.
c. it refers to using a well - established product of a company for advertising a new product introduced by the same company.
d. it refers to a form of advertisement that mimics the user experience into which it is placed in terms of form and function.

Explanation:

Native advertising is designed to blend in with the surrounding content (in form and function) to provide a non - intrusive user experience. Option A is incorrect as internal stakeholders are not the focus of native advertising. Option B describes a local - market - focused strategy, not native advertising. Option C is about using one product to advertise another, which is not the essence of native advertising. Option D correctly captures the key characteristic of native advertising - mimicking the user experience in form and function.

Answer:

D. It refers to a form of advertisement that mimics the user experience into which it is placed in terms of form and function.