Question

which of the following statements is correct?
a. audiences listen for information that contradicts their beliefs and values.
b. audiences intentionally ignore information that supports their beliefs and values.
c. audiences listen for information that supports their beliefs and values.
d. audiences are easily persuaded to believe new information.

Explanation:

To determine the correct statement, we analyze each option:

• Option a: Audiences typically seek information that aligns with, not contradicts, their beliefs/values, so a is incorrect.
• Option b: Audiences do not intentionally ignore information that supports their beliefs/values; they tend to seek such information, so b is incorrect.
• Option c: This aligns with the concept of selective perception, where audiences listen for information that supports their existing beliefs and values, so c is correct.
• Option d: Audiences are generally not easily persuaded to believe new information, especially if it contradicts their existing beliefs/values, so d is incorrect.

Answer:

C. Audiences listen for information that supports their beliefs and values.