QUESTION IMAGE
Question
which of the following qualifies as consumer promotion?
a. a request for customer feedback
b. free product samples
c. emails to customers about offers
d. a door - to - door product advertising
Consumer promotion aims to increase consumer demand. Free product samples directly offer consumers a chance to experience the product, which is a common consumer - promotion tactic. A request for customer feedback (a) is for gathering information, not promotion. Emails about offers (c) are more of a communication method. Door - to - door advertising (d) is a promotional activity but not as directly a consumer - promotion tool as free samples.
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B. Free product samples