Question

which of the following is an advantage of sales promotion?
a never changes
b lasts for a long period of time
c can generate short - term sales

Explanation:

To determine the advantage of sales promotion, we analyze each option:

• Option A: Sales promotion strategies do change over time to adapt to market trends, so "never changes" is incorrect.
• Option B: Sales promotions are typically short - term activities (like limited - time discounts, contests), so they don't last for a long period.
• Option C: Sales promotions (e.g., coupons, flash sales) are designed to stimulate immediate purchases, thus generating short - term sales.

Answer:

C. can generate short - term sales