Question

what should you do after filling in the competitive analysis grid?
initiate a new marketing campaign
review the information and identify areas where your business can shine
proceed with copying competitor strategies
defer analyzing the data

Explanation:

After filling a Competitive Analysis Grid, the purpose is to analyze the gathered info about competitors to find your business's competitive advantages. Initiating a marketing campaign is premature without analysis. Copying competitors' strategies isn't strategic or unique. Deferring analysis goes against the grid's purpose. Reviewing to identify areas to shine is the logical next step.

Answer:

B. Review the information and identify areas where your business can shine