Question

what do senior leaders care about when it comes to your social media plan? choose all that apply.

• sentiment
• competitive advantage
• click-through rates
• customer satisfaction
• number of social followers

Explanation:

🆕 New Concept Discovered: Social Media Strategy and Executive Reporting
Aligning tactical metrics with high-level business goals

Step 1: Understand the perspective of senior leadership

Senior executives and leaders focus on high-level business outcomes, strategic growth, and overall brand health rather than day-to-day tactical metrics. They want to know how social media efforts impact the company's bottom line, market position, and customer relationships.

Step 2: Evaluate each option

• Sentiment: Senior leaders care about brand reputation and public perception. Sentiment analysis shows whether the public views the brand positively or negatively, which directly impacts brand equity. (Correct)
• Competitive advantage: Executives are highly focused on how the company stands out against competitors. A social media plan that builds or maintains a competitive edge is of high importance to them. (Correct)
• Click-through rates: This is a tactical, operational metric. While important for social media managers to optimize campaigns, senior leaders rarely look at individual click-through rates. (Incorrect)
• Customer satisfaction: Customer retention and satisfaction are critical business health indicators that senior leaders monitor closely, as they directly correlate with revenue and loyalty. (Correct)
• Number of social followers: This is often considered a "vanity metric." On its own, the raw number of followers does not prove business value or return on investment (ROI) to executive leadership. (Incorrect)

Answer:

• Sentiment
• Competitive advantage
• Customer satisfaction