Question

what can marketers learn from jc penneys attempt to eliminate sales and promotions? (1 point) coupons are losing popularity in the 21st century. price is the biggest factor when consumers are making purchases. there is a decreasing market for discount clothing retailers. consumers prefer the perception of great deals to overall low prices.

Explanation:

JC Penney's attempt to eliminate sales and promotions backfired because consumers often seek the thrill of getting a good deal. Even if overall prices are low, the perception of a great deal (through sales and promotions) is appealing to them. There is no evidence from this case that coupons are losing popularity, that price is the sole - biggest factor, or that there is a decreasing market for discount clothing retailers.

Answer:

Consumers prefer the perception of great deals to overall low prices.