Question

1. what should ethical political advertising be based on?

a. emotional impact and memorable messaging
b. popular opinion and voter preferences
c. truth and fairness
d. competitive advantage over opponents

Explanation:

Ethical political advertising should adhere to principles of truth (accurate information) and fairness (impartiality). Emotional impact (a) can be manipulative, popular opinion (b) may not always be ethical, and competitive advantage (d) can lead to unethical tactics.

Answer:

C. Truth and fairness