Question

a webmaster examines which pages are most engaging to visitors in order to keep users on the website longer. in this example, the webmaster is utilizing which of the following?

browser history
web analytics
social data
third-party cookies

Explanation:

Analyze the scenario

The scenario describes a webmaster examining which pages on a website are most engaging to visitors in order to keep users on the website longer. This involves measuring, collecting, analyzing, and reporting web data to understand and optimize web usage.

Evaluate the options

• browser history: This is stored locally on a user's device and shows the list of web pages they have visited across various sites. A webmaster does not have direct access to a visitor's full browser history.
• web analytics: This refers to the measurement, collection, analysis, and reporting of web data for purposes of understanding and optimizing web usage. Examining page engagement (like time on page, bounce rate, and page views) is a core function of web analytics.
• social data: This refers to information shared by users on social media platforms, which is not the primary tool used to track on-site page engagement.
• third-party cookies: These are cookies set by a domain other than the one the user is visiting, typically used for cross-site tracking and advertising, not for a webmaster to analyze internal page engagement.

Determine the correct choice

The webmaster is analyzing user behavior on their own site to optimize engagement, which is the definition of utilizing web analytics.

Answer:

• browser history
• web analytics (Correct answer)
• social data
• third-party cookies