Question

6 - using appeals in persuasive speeches: ethos

learning objective: discuss how to appropriately use ethos in a persuasive speech.

subjective credibility does not include ______.

a.) stating your credentials

b.) speaking confidently

c.) good eye contact

d.) appropriate attire

Explanation:

Distinguish between objective and subjective credibility

Objective credibility relies on verifiable facts, qualifications, and formal credentials. Subjective credibility is based on the audience's immediate perceptions of the speaker's delivery, behavior, and appearance.

Classify the given options

• stating your credentials: Verifiable, factual qualifications (Objective credibility).
• speaking confidently: Perceived delivery style (Subjective credibility).
• good eye contact: Perceived nonverbal behavior (Subjective credibility).
• appropriate attire: Perceived physical appearance (Subjective credibility).

Identify the correct choice

Since stating your credentials represents objective credibility, it does not fall under subjective credibility.

Answer:

• a.) stating your credentials (Correct answer)
• b.) speaking confidently
• c.) good eye contact
• d.) appropriate attire