Question

true or false? 12% of people generate 70% of the impact online.

• true
• false

Explanation:

🆕 New Concept Discovered: The 90-9-1 Rule of Social Media
How participation is distributed online

Step 1: Understand the 90-9-1 Rule

In social media and online communities, participation is highly unequal. This is commonly described by the 90-9-1 rule (also known as participation inequality):

• 90% of users are "lurkers" who only consume content but do not contribute.
• 9% of users contribute occasionally (intermittent participation).
• 1% of users account for the vast majority of the contributions and generate most of the impact online.

Step 2: Compare with the statement

The statement claims that:

• \( 12\% \) of people generate \( 70\% \) of the impact online.

According to established research on digital participation inequality, a much smaller group—specifically about \( 1\% \) to \( 10\% \) of highly active creators—generates the vast majority (often estimated around \( 90\% \)) of all online content and impact. The specific breakdown of \( 12\% \) generating \( 70\% \) does not align with the standard 90-9-1 rule of online participation, where a tiny sliver (\( 1\% \)) dominates almost all impact, or the Pareto principle (\( 20\% \) of people generating \( 80\% \) of the impact).

However, in many digital marketing and social media studies, the actual statistic is that \( 10\% \) of users generate \( 90\% \) of the content, or \( 1\% \) of users generate \( 90\% \) of the content. The statement "\( 12\% \) of people generate \( 70\% \) of the impact online" is False.

Answer:

False