Question

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page 23 of 25
question 23
the “place” component of the marketing mix is defined as:
a distribution and delivery
b the goods and services offered
c communication and information

Explanation:

In the marketing mix (4Ps), the "Place" element focuses on how products reach customers. It involves distribution channels and delivery methods to make products available at the right location and time. Option B refers to "Product" (goods/services offered), and Option C relates to "Promotion" (communication/information). So "Place" is about distribution and delivery.

Answer:

A. Distribution and delivery