Question

this study explored the use of mobile phones among young adults in india. the main objective of the study was to examine the use of mobile phones to fulfill communication, media and age - related needs by young people in india and to investigate regional and gender differences. in the first phase, in - depth interviews were conducted with 30 college - going young adults (18 - 24 years) in mumbai and kanpur in december 2007 and january 2008. in the second phase, a survey was conducted with 400 college - going young adults (18 - 24 years) in mumbai and kanpur. the analysis showed that they used cell phones to negotiate independence from parents and maintain friendships and create friendships with members of the opposite sex. the quantitative analysis of the data revealed that young people in the two cities used cell phones differently due to the differences in their lifestyles and socio - cultural factors. 9. what research method was used in this study? naturalistic observation, experiment, case study, correlational study 10. describe the key characteristics of the identified research method.

Explanation:

The study involves in - depth interviews and a survey to understand mobile phone use among young adults. It explores regional and gender differences and lifestyle and socio - cultural factors. This is characteristic of a case study which examines a specific phenomenon (mobile phone use) in a particular context (young adults in Mumbai and Kanpur). It does not fit the other options as it is not a naturalistic observation (no unobtrusive watching in natural settings), not an experiment (no manipulation of variables), and not a correlational study (no focus on relationships between variables).

Answer:

Case Study