Question

study the advertisement, then use the drop - down menus to make inferences about the cigarette maker’s intent. which group of people is the company targeting in this advertisement? what message does the advertisement convey about people who smoke? the ad uses to attract its target audience.

Explanation:

1. For the target group: The ad's pink color scheme, candy - related imagery (like the heart - shaped lollipop), and the overall playful, feminine design suggest it targets young women. The visual elements like the blonde woman with a lollipop and the pink - themed cigarette pack (labeled “Candy”) are more likely to appeal to a younger, female demographic.
2. For the message about smokers: The slogan “Life is too short to give up Candy” implies that smoking this brand is a fun, enjoyable thing that people shouldn't give up, suggesting that smokers who use this brand are making a fun, carefree choice.
3. For the ad's attraction method: The ad uses visual elements like the bright pink color, the candy - like imagery (lollipop, “Candy” cigarette pack), and a cheerful model to create a fun, appealing aesthetic. Also, the association with candy (through the name “Candy” and the lollipop) is a persuasive technique to make the cigarette brand seem as enjoyable as candy.

Answer:

1. The company is targeting young women (or a similar description like “females, likely young” based on the ad's design).
2. The advertisement conveys that people who smoke this brand are having fun and should continue (or a message like “smoking this brand is a fun, carefree activity”).
3. The ad uses candy - related imagery, bright colors (pink), and a cheerful model (or “fun, playful imagery and association with candy”) to attract its target audience.