Question

southern spice, a manufacturer of salsa, sells its product throughout the united states and all over the world. the company has developed region - specific salsas like five spice salsa for its customers in china, saffron and cumin salsa for customers in india, and even red beans and rice salsa for its customers in new orleans. southern spice has employed ______ segmentation in this case. multiple choice behavioral psychographic lifestyle demographic geographic

Explanation:

Geographic segmentation divides the market based on geographical areas. Southern Spice creates region - specific salsas for different locations like China, India, and New Orleans, which indicates it is using geographic segmentation.

Answer:

E. geographic