Question

scape american bistro in st. louis, missouri, features its entire eclectic menu on its website, as well as special events; an online reservation system; customer reviews; its master chefs credentials, and, award-winning recipes. this strategy demonstrates a shift in marketing from \helping the seller sell,\ to what one expert calls the \power of pull\ or _____________. marketing strategy marketings hook into the channel of distribution, and how it manages to create dependency among intermediaries creating innovative and humorous advertising that attracts buyers helping the buyer buy

Explanation:

The "Power of Pull" in marketing emphasizes facilitating the buyer's decision - making process. By providing a menu, online reservation system, customer reviews, chef credentials, and recipes, the bistro is equipping the buyer with information to make a purchase (dining at the bistro) decision. This is about helping the buyer buy rather than just pushing the seller's product (which was the case in "helping the seller sell"). Marketing strategy is too broad. The option about the channel of distribution and intermediaries is not relevant as the example is about the end - buyer. Creating innovative and humorous advertising is not the focus here; the focus is on providing comprehensive information for the buyer.

Answer:

helping the buyer buy