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question 9 1 pts which factor is not a consideration when choosing a distribution channel? resources & infrastructure target market characteristics social media presence and marketing cost & profitability
When choosing a distribution channel, factors like resources/infrastructure (to support the channel), target market characteristics (to match the channel to the market), and cost/profitability (to ensure financial viability) are key. Social media presence and marketing relate more to promotion/marketing strategies, not directly to selecting the distribution channel (which focuses on how products reach customers, e.g., direct, retail, etc.).
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C. Social media presence and marketing