Question

question 3
2.5 pts
southwest airlines has made a name for itself in the airline industry as one of the best airlines to fly. southwest prides itself on excellent customer service and understanding customer needs and wants. what marketing management orientation does southwest use?
production concept
marketing concept
product concept
selling concept

Explanation:

The marketing concept focuses on identifying and satisfying customer needs and wants, which aligns with Southwest Airlines' emphasis on excellent customer - service and understanding customer needs. The production concept is about efficient production, the product concept is about product quality and features, and the selling concept is about aggressive selling.

Answer:

B. Marketing concept