Question

question 4 0.5 pts on the positioning tab you watched a video by mark ritson on apples \positioning\ strategy. toward the end he said apple focused their positioning on... using a medium - complexity strategy... like one youtube deploys to sequence steps in a video storytelling process maintaining a simple intended message, easy for people to understand competing primarily on price and discounts rather than meaning or clarity constantly changing their message to keep the brand fresh and unpredictable

Explanation:

Apple's marketing and positioning strategy is known for simplicity. A simple message is easier for consumers to remember and associate with the brand. Complex strategies (like the YouTube - story - telling - sequence one) can confuse consumers. Competing on price (like some budget brands) is not Apple's approach as it positions itself as a premium brand. Constantly changing the message can erode brand identity. Mark Ritson likely emphasized the simplicity of Apple's message as a key positioning element.

Answer:

Maintaining a simple intended message, easy for people to understand.