Question

question 7 (1 point)
iulani is a company that makes specialty popcorn. the company relies on a door - to - door sales strategy to sell its products. it is evident that iulani is engaged in _____.
a) direct selling
b) direct - response retailing
c) e - commerce
d) vending
question 8 (1 point)
in the context of marketers selling their products, _____ means encouraging consumers to buy through different venues.
a) merchant wholesaling
b) independent wholesaling
c) independent retailing
d) multichannel retailing

Explanation:

• Question 7: Direct selling involves face - to - face sales away from a fixed retail location. Door - to - door sales is a classic form of direct selling. Direct - response retailing usually involves a response to an advertisement (e.g., TV, radio). E - commerce is online selling. Vending is through machines.
• Question 8: Multichannel retailing means using multiple channels (venues) to sell products. Merchant wholesaling and independent wholesaling are about wholesaling (selling to retailers). Independent retailing is about a single - store or non - chain retail operation.

Answer:

Question 7: A. direct selling
Question 8: D. multichannel retailing