Question

question 43 2.67 pts think about the things kelloggs did to market frosted flakes in europe... which marketing mix strategy did they use? product innovation promotion adaptation straight extension product adaptation: dual adaptation

Explanation:

Product adaptation involves modifying the product to meet local market needs. Kellogg's likely adjusted Frosted Flakes for European tastes (e.g., less sugar). Promotion adaptation focuses on changing marketing messages. Product innovation is creating a new product. Straight extension is selling as - is. Dual adaptation changes both product and promotion. Since the question is about marketing Frosted Flakes (a known product), product adaptation (modifying the product itself for the market) is the most relevant.

Answer:

product adaptation