Question

question 9 (3.333333333 points)

miguel owns a bicycle-based courier service named speed2u. the brands focus is on fast delivery within 15 minutes from anywhere in the city or delivery is free, which is unique to his company. a customer asks one of his bicycle couriers why she should choose speed2u over the other companies in the city. the employee responds that all of the courier services are the same. where did miguel fail in developing his brand?

• his brand doesnt focus on what the customer wants.
• he didnt include his employees in conveying his brand.
• the brand doesnt differentiate his company from others in the city.
• his brand name doesnt convey speedy delivery.

question 10 (3.333333333 points)

the more narrowly you identify your target audience,

• the more customers you lose.
• the fewer customer service problems.
• the more visitors to your website.
• the less money youll waste.

Explanation:

Analyze Question 9

The scenario describes a company, Speed2U, with a unique brand focus (15-minute delivery or free). However, when a customer asks an employee why they should choose Speed2U, the employee responds that "all of the courier services are the same." This indicates that the employee is unaware of or fails to communicate the unique brand identity, meaning Miguel failed to include his employees in conveying his brand.

Analyze Question 10

Identifying a target audience more narrowly allows a business to focus its marketing efforts and resources on the most receptive prospects. This efficiency prevents spending money on broad, ineffective campaigns directed at people unlikely to buy, meaning the more narrowly you identify your target audience, the less money you'll waste.

Answer:

Question 9

• His brand doesn't focus on what the customer wants.
• He didn't include his employees in conveying his brand. (Correct answer)
• The brand doesn't differentiate his company from others in the city.
• His brand name doesn't convey speedy delivery.

Question 10

• the more customers you lose.
• the fewer customer service problems.
• the more visitors to your website.
• the less money you'll waste. (Correct answer)