Question

question 23 0.5 pts based on behavioristic segmentation, __________ typically use brand a but have an alternate selection if it is not available or if the alternate (brand b) is promoted with a discount. trial/rejector users sole users discount users semisole users

Explanation:

• Trial/Rejector users: These are users who try a product but may reject it later. This doesn't match the description of having an alternate brand when the primary is unavailable or on discount.
• Sole users: Sole users only use one brand. They don't have an alternate brand, so this option is incorrect.
• Discount users: Discount users are mainly attracted by price - based promotions. The description in the question is more about having an alternate brand (not just price - based) when the primary is unavailable.
• Semisole users: Semisole users have a primary brand (Brand A in this case) but also use an alternate brand (Brand B) when the primary is unavailable or the alternate is promoted (e.g., with a discount). This matches the description in the question.

Answer:

Semisole users