Question

question 20 (5 points)

1. which of the following is the first step of the planning phase of a strategic management process?

a) assessment of the external environment that the firm will face in the future
b) establishment of the companys mission
c) analysis of the firms relative capabilities to deal successfully with the external environment

Explanation:

In the strategic management process planning phase, the first step is to establish the company's mission. It provides the foundation and direction for subsequent steps like assessing the external environment and analyzing firm capabilities.

Answer:

B. establishment of the company's mission