Question

question 16
2.67 pts
a company may choose a ​strategy to take advantage of economies of scale in marketing and production.
o dual adaptation
o promotion adaptation
o straight extension
o product adaptation

Explanation:

• Dual adaptation: Involves changing both the product and its promotion, which may not directly focus on economies of scale in marketing and production.
• Promotion adaptation: Only changes the promotion aspect, not leveraging economies of scale in production.
• Straight extension: Means selling the product as is in new markets. This allows for economies of scale as the same product is produced and marketed on a larger scale without major changes.
• Product adaptation: Focuses on changing the product, which can increase costs rather than taking advantage of economies of scale.

Answer:

straight extension