Question

question 10 of 16
the marketing function that works with customers to ensure satisfaction, and encourage repeat business, is:
select an answer from the options below.
a selling
b promotion
c customer service
d customer relationship management

Explanation:

• Option A: Selling focuses on exchanging goods/services for money, not on ensuring customer satisfaction for repeat business.
• Option B: Promotion is about creating awareness and persuading to buy, not directly about customer satisfaction and repeat business.
• Option C: Customer service addresses immediate issues but is more reactive; it's not the primary function for building long - term repeat business.
• Option D: Customer relationship management (CRM) is a marketing function that aims to manage interactions with customers to ensure satisfaction and encourage repeat business by building long - term relationships.

Answer:

D. customer relationship management