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Question
question 3 (1.01) which of the following influences the process of determining price? sales promotion purchase location customers perception of value publicity
Sales promotion can offer discounts or incentives affecting price perception. Purchase location may have different costs influencing price. Customers' value perception determines what they are willing to pay. Publicity can enhance brand value, affecting price.
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All of the above (Sales promotion can affect price - perception, purchase location can impact costs and thus price, customers' perception of value is a key factor in price - setting, and publicity can influence brand image and willingness - to - pay which affects price).