Question

positive: word has positive tone or mood in the text
e.g.: nice
negative: word has negative tone or mood in the text
e.g.: weak
neutral: words used as descriptors, adjectives, or fillers that do not evoke a tone or mood at all
e.g.: considerate
using words with certain connotations can help the reader differentiate between the protagonist and the antagonist of a story
using words with different connotations helps the reader see descriptive language better
what is a words connotation?
the dictionary definition of a word
the idea or feeling that a word evokes
the literal meaning of a word

Explanation:

The text shows words can have positive, negative or neutral tones/moods they evoke, which defines connotation as the idea or feeling a word brings up, not the dictionary - literal meaning.

Answer:

B. the idea or feeling that a word evokes