Question

part 1: matching
match each description to the correct step of the marketing research process.
steps:
a. problem definition
b. plan development
c. data collection
d. data analysis
e. take action

description

1 turning data into meaningful insights that help solve the problem
2 using results to make business decisions or changes
3 clearly stating what the business needs to find out before beginning research
4 gathering the information through surveys, focus groups, or records
5 designing how youll gather information — methods, tools, and sample
part 2: scenario identification
read each situation and write which step it represents.

1. the team collects responses from 300 online surveys to find out what customers think about new packaging.

→ step:

1. after studying the results, the company learns that most customers prefer eco - friendly materials.

→ step:

1. before starting research, the marketing team lists questions they want answered and what data they need.

→ step:

1. the company decides to change its packaging to be more sustainable and run a new ad campaign.

→ step:

Explanation:

• Part 1:
• 1: Data Analysis involves turning data into meaningful insights.
• 2: Take Action means using results for business decisions.
• 3: Problem Definition is clearly stating business needs before research.
• 4: Data Collection is gathering info via surveys etc.
• 5: Plan Development is designing how to gather info (methods, tools, sample).
• Part 2:
• 1: Collecting responses (data) from surveys is Data Collection.
• 2: Studying results to learn customer preference (turning data to insight) is Data Analysis.
• 3: Listing questions and data needs before research is Problem Definition.
• 4: Deciding to change packaging (business decision) is Take Action.

Answer:

• Part 1:

1. D. Data Analysis
2. E. Take Action
3. A. Problem Definition
4. C. Data Collection
5. B. Plan Development

• Part 2:

1. C. Data Collection
2. D. Data Analysis
3. A. Problem Definition
4. E. Take Action