Question

omnichannel means:
select one:
a. wholesale only
b. direct only
c. single channel only
d. integrated multi-channel experience

Explanation:

Omnichannel refers to a strategy that integrates multiple customer touchpoints (e.g., online, in-store, mobile) to create a seamless and consistent experience, which matches the description in option d. Options a, b, and c are incorrect because they describe limited or single-channel approaches, not the integrated multi-channel nature of omnichannel.

Answer:

d. Integrated multi-channel experience