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2 multiple - choice questions imagine youre writing a paper about the d…

Question

2 multiple - choice questions

imagine youre writing a paper about the differences between positive, negative, and contrast campaign ads. which statement would you choose to support the point that candidates should be cautious about their use of negative ads?

in trying to portray competitors in the worst possible light, negative ads often stretch the truth, which can call into question the honesty of the candidate running the ad.

during the candidates nomination campaign, negative ads are meant to help the candidate move to the front of the competitors in their \group.\

the primary purpose of negative ads is generally to create doubt about opponents by framing aspects of their characters and policies in the worst possible light.

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imagine youre writing a paper about how candidates develop strategies for creating and running campaign ads. which of the following statements could be a main idea of your paper?

ronald reagans \morning in america\ positive campaign ad featured bright colors, american flags, and scenes of happy families.

voters in the dfw media market can see ads that candidates place in that market but not ads that candidates place in the waco media market.

when designing a campaign advertising strategy, candidates must consider which voters they want to appeal to and how they can reach them.

Explanation:

Brief Explanations
  1. The first statement highlights a potential drawback (stretching truth, harming honesty perception) of negative ads, which directly supports the need for caution.
  2. The second statement focuses on a key aspect (targeting voters and reaching them) of campaign ad strategy, making it a suitable main idea for a paper on ad - creation strategies.

Answer:

  1. In trying to portray competitors in the worst possible light, negative ads often stretch the truth, which can call into question the honesty of the candidate running the ad.
  2. When designing a campaign advertising strategy, candidates must consider which voters they want to appeal to and how they can reach them.