Question

multiple choice question
to do a thorough environmental scan, a marketer must consider both current and potential ______ in designing a marketing strategy.
o tactics
o competitors
o products
o promotions

Explanation:

In marketing, when conducting an environmental scan for strategy - design, considering competitors (current and potential) is crucial as they can impact market share, pricing, and product features. Competitors can introduce new products, change marketing tactics, etc.

Answer:

B. competitors