QUESTION IMAGE
Question
2 multiple answer 20 points
how does social media decide what advertisements to show you on your feed?
□ your past searches & internet habits
□ your age
□ your gender
□ your religious preferences
□ whats most popular in pop - culture at that time
3 true or false 20 points
we should fully understand how social media networks really function including the good stuff, and also the terrible stuff.
○ true
○ false
4 multiple choice 20 points
we interpret information that matches our pre - existing beliefs. this is called...
○ targeted advertising
○ cyber bullying
○ data tracking
○ confirmation bias
○ cat fishing
5 true or false 20 points
social media makes money by advertising things to you in a hopes that you will spend more time in their app and buy their advertised products.
◎ true
□ false
Question 2 (Multiple Answer)
Social media advertising algorithms use user data like past searches/habits (to target interests), demographics like age and gender (to segment audiences), and may also consider cultural trends (pop - culture popularity) or even inferred preferences like religious preferences (from behavior or demographics) to show ads. So all options are correct as they can be factors in ad - targeting.
Understanding social media's full functionality, including positive (e.g., connection, information sharing) and negative (e.g., misinformation, privacy issues) aspects, is important for informed use, digital literacy, and navigating its impact. So the statement is true.
Confirmation bias is the tendency to interpret or seek information that confirms pre - existing beliefs. Targeted advertising is about showing ads based on user data, cyberbullying is online harassment, data tracking is monitoring user activity, and catfishing is creating fake identities. So the correct term is confirmation bias.
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A. your past searches & internet habits, B. your age, C. your gender, D. your religious preferences, E. what's most popular in pop - culture at that time