Question

____ is the most flexible of the marketing - mix variables because it is the easiest and quickest component to change. product distribution price promotion

Explanation:

Among marketing - mix variables (product, price, distribution, promotion), price can be adjusted more easily and quickly than others. For example, a retailer can change product prices daily or even hourly in response to market conditions, while changing a product's features or distribution channels takes more time and effort.

Answer:

Price