Question

match the type of campaign with the campaign characteristics that describe it.

grassroots campaign
mass media campaign

local campaign
labor-intensive
money-intensive
statewide campaign

Explanation:

Analyze campaign characteristics

• Grassroots campaign: Focuses on direct voter contact, local organization, and volunteer mobilization. It is highly labor-intensive and typically operates as a local campaign.
• Mass media campaign: Focuses on reaching a large audience through television, radio, digital ads, and mailers. It is highly money-intensive and typically operates as a statewide campaign.

Map characteristics to campaign types

• grassroots campaign: local campaign, labor-intensive
• mass media campaign: money-intensive, statewide campaign

Answer:

• grassroots campaign:
• local campaign
• labor-intensive

• mass media campaign:
• money-intensive
• statewide campaign