Question

match the pricing strategy with its description.
value - based pricing
distribution pricing
penetration pricing
a strategy that uses lower - than - normal prices initially to draw customers in
a discounted price extended to vendors distributing a companys products
the price a company charges based on the product or services perceived value

Explanation:

• Value - based pricing: As the name suggests, it focuses on the perceived value of the product or service. So, it should be matched with "The price a company charges based on the product or service’s perceived value".
• Distribution pricing: Deals with pricing related to distribution. So, it should be matched with "A discounted price extended to vendors distributing a company’s products".
• Penetration pricing: A common strategy where lower - than - normal prices are used initially to attract customers. So, it should be matched with "A strategy that uses lower - than - normal prices initially to draw customers in".

Answer:

Value - based pricing: The price a company charges based on the product or service’s perceived value.
Distribution pricing: A discounted price extended to vendors distributing a company’s products.
Penetration pricing: A strategy that uses lower - than - normal prices initially to draw customers in.