Question

1. match the descriptions with the stages of product planning. answers will be used more than once.

includes qualitative and quantitative study
starts with a small - scale release, and if sales and responses are favorable, the organization will plan for a large - scale release
involves teams creating new ideas for solving specific marketplace problems
market study
begins with introducing the product to the marketplace
product distribution
takes a close look at the industry’s competition
analyzes the desires of customers
marketing research
often involves a swot analysis
ideation and
conceptualization
is the first stage in product planning

Explanation:

• "includes qualitative and quantitative study" matches marketing research (uses both methods).
• "starts with a small-scale release..." matches product distribution (testing before full launch).
• "teams creating new ideas..." matches ideation and conceptualization (idea generation).
• "introducing the product to the marketplace" matches product distribution (market entry).
• "takes a close look at the industry’s competition" matches market study (competitive analysis).
• "analyzes the desires of customers" matches marketing research (customer preference analysis).
• "often involves a SWOT analysis" matches market study (strategic market assessment).
• "first stage in product planning" matches ideation and conceptualization (initial idea phase).

Answer:

includes qualitative and quantitative study: marketing research
starts with a small-scale release, and if sales and responses are favorable, the organization will plan for a large-scale release: product distribution
involves teams creating new ideas for solving specific marketplace problems: ideation and conceptualization
begins with introducing the product to the marketplace: product distribution
takes a close look at the industry’s competition: market study
analyzes the desires of customers: marketing research
often involves a SWOT analysis: market study
is the first stage in product planning: ideation and conceptualization