Question

marketing i - unit 1 retest (no 1.03)
circle the best possible answer for each of the following questions.
question 16 (1.06) data obtained from negative outcomes can help marketers to...

• increase profits.
• create smart goals.
• spend more money.
• avoid making the same mistakes in the future.

question 17 (1.06) marketers use data to determine that they want to create messages that appeal to a younger target market. this is part of an overall...

• price strategy
• place strategy
• promotional strategy.
• product strategy.

question 18 (1.06) which of the following is a product strategy that marketers devise using available data?

• where to sell the product.
• what advertisements to run.
• how much to charge.
• what level of customer service to provide.

question 19 (1.06) marketers use data to determine pricing strategies such as...

• what products to offer.
• how much to spend on advertising.
• when to offer a discount on the product.
• how much of the product to create.

question 20 (1.06) which of the following is an example of digital marketing?

• quotes, testimonial, estimates
• quotes, facts, testimonials
• predictions, estimates, quotes
• facts, predictions, estimates

Explanation:

Question 16: Negative - outcome data helps in learning from failures.
Question 17: Creating messages for a target market is promotion.
Question 18: Customer - service level is part of product strategy.
Question 19: Discount timing is a pricing strategy.
Question 20: Quotes, facts, and testimonials are used in digital marketing.

Answer:

Question 16: avoid making the same mistakes in the future.
Question 17: promotional strategy.
Question 18: what level of customer service to provide.
Question 19: when to offer a discount on the product.
Question 20: Quotes, facts, testimonials