Question

lets say you conduct a content audit on your competitors and see that theyre having success with live video, but you havent really tried live video yet. what might you do?

• give up - theyve already won the space, and its doubtful you can catch up at this point.
• immediately start doing live video on every channel to take back your audience.
• test out live video on different channels, and see how your audience responds.

Explanation:

🆕 New Concept Discovered: Content Audit Strategy
Analyzing competitors to find and test content gaps.

Step 1: Analyze the scenario

The scenario describes a situation where a competitor is finding success with a specific content format (live video) that you have not yet tried.

Step 2: Evaluate the options

• Option 1: "Give up - they've already won the space..."

This is highly defeatist and not a strategic business practice. Just because a competitor is successful does not mean there is no room for your brand.

• Option 2: "Immediately start doing live video on every channel..."

This is too risky and resource-intensive. Jumping in completely without testing first can lead to wasted time and budget if your specific audience does not engage with it.

• Option 3: "Test out live video on different channels, and see how your audience responds."

This is the most strategic approach. It allows you to experiment with the format in a controlled way, gather data on your own audience's preferences, and scale up if the response is positive.

Answer:

Test out live video on different channels, and see how your audience responds.