Question

janis is in charge of marketing for a department store sale. during previous sales, she has had success using only radio advertisements to draw customers into the store for a sale. a colleague suggests tv commercials as another approach to marketing. janis is resistant to change because she knows that the radio advertisements have worked. what form of resistance to change is janis exhibiting?

peer pressure

loss of job security

past success

climate of mistrust

lack of tact

question 8 1.4 pts
______ are exemplified by persistently high unemployment levels among young people around the world creating a strong force for change felt by governments and organizations.

political pressures

demographic characteristics

market changes

social pressures

technological advancements

Explanation:

First Question (Janis' resistance to change)

Janis resists changing the marketing approach because radio ads (past) were successful. "Past success" is the resistance type here. Peer pressure involves others' influence, job security loss is about job fear, mistrust is about distrusting others, and lack of tact is about communication style—none fit.

High youth unemployment relates to population - related factors (demographics). Political pressures are about government/political issues, market changes about market dynamics, social pressures about social trends (not directly demographic), technological advancements about tech—so demographic characteristics fit.

Answer:

C. past success

Question 8 (Force for change)