Question

1. iania is thinking about buying a new car. she sees a commercial with her favorite actress promoting a car she previously had not really liked. she tells her friends that this is the car she wants to buy.

1a. based on the elaboration likelihood model, what category of cues in the commercial might she have been persuaded by? (select one answer)
a. source credibility of the spokesperson
b. quality of the arguments in the commercial
c. social proof
d. emotion.
1b. based on the elaboration likelihood model, this attitude change will be (select one answer)
a. lasting
b. temporary

1. later jania hears about a change that niu wants to make in terms of graduation requirements. since she is only a freshman at niu, any change will affect her. she asks her advisor about it and her advisor forwards her the article from the northern star presenting a case for the change in requirements.

Explanation:

1a. The Elaboration Likelihood Model (ELM) has two routes - central (focusing on argument quality) and peripheral (using cues like source credibility, emotion, social proof). Here, Jania was persuaded by her favorite actress (a source cue). Source credibility (A) fits as the actress is a source.
1b. Attitude change via the peripheral route (as in 1a) is usually temporary. The central route leads to lasting change. Since it's peripheral (source cue), the change is temporary (B).

Answer:

1a. A. Source Credibility of the spokesperson
1b. B. temporary