for gen z, tiktok is the new search engine
by kalley huang
2022
gen z refers to people born between 1997 and 2012. in this article, kalley huang discusses how
gen z uses the social media platform tiktok.
as you read, take notes on google’s response to tiktok’s rise in popularity.
1 when ja’kobi moore decided to apply this
year to a private high school in her hometown
of new orleans, she learned that she needed
at least one letter of recommendation from a
teacher. she had never asked for one, so she
sought help.
2 “teacher letter of recommendation,” she
typed into tiktok’s search bar.
3 ms. moore, 15, scrolled tiktok’s app until she
found two videos: one explaining how to ask
teachers for a recommendation letter and the
other showing a template for one. both had
been made by teachers and were easier to
understand than a google search result or
youtube video, said ms. moore, who is
planning to talk to her teachers this month.
4 tiktok is known for its viral dance videos and pop music. but for generation z, the video app is
increasingly a search engine, too.
5 more and more young people are using tiktok’s powerful algorithm — which personalizes the
videos shown to them based on their interactions¹ with content — to find information
uncannily catered to their tastes. that tailoring is coupled with a sense that real people on the
app are synthesizing and delivering information, rather than faceless websites.
1. interaction (noun) the action of one upon another or others; an action in response to
others
he tik tok app. by nik is licensed under
cc0.

Question

for gen z, tiktok is the new search engine
by kalley huang
2022
gen z refers to people born between 1997 and 2012. in this article, kalley huang discusses how
gen z uses the social media platform tiktok.
as you read, take notes on google’s response to tiktok’s rise in popularity.
1 when ja’kobi moore decided to apply this
year to a private high school in her hometown
of new orleans, she learned that she needed
at least one letter of recommendation from a
teacher. she had never asked for one, so she
sought help.
2 “teacher letter of recommendation,” she
typed into tiktok’s search bar.
3 ms. moore, 15, scrolled tiktok’s app until she
found two videos: one explaining how to ask
teachers for a recommendation letter and the
other showing a template for one. both had
been made by teachers and were easier to
understand than a google search result or
youtube video, said ms. moore, who is
planning to talk to her teachers this month.
4 tiktok is known for its viral dance videos and pop music. but for generation z, the video app is
increasingly a search engine, too.
5 more and more young people are using tiktok’s powerful algorithm — which personalizes the
videos shown to them based on their interactions¹ with content — to find information
uncannily catered to their tastes. that tailoring is coupled with a sense that real people on the
app are synthesizing and delivering information, rather than faceless websites.
1. interaction (noun) the action of one upon another or others; an action in response to
others
	he tik tok app. by nik is licensed under
cc0.

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