Question

the focus of business has changed, over time. we can trace this evolution beginning with the production era, through the selling era, the marketing concept era, and most recently the customer relationship era. crm is about ______. producing as much as we can, for the limitless market that we serve none of the above a continual process of learning all that we can about the customers, striving to satisfy or exceed their expectations, and creating a life - long relationship with them the marketplace having become too cluttered, placing all business efforts toward creating unique selling techniques

Explanation:

CRM (Customer Relationship Management) is centered around understanding customers thoroughly, meeting or surpassing their expectations, and building long - term relationships.

• The first option about producing as much as possible is related to the production era, not CRM.
• The fourth option about unique selling techniques is more about the selling era.
• The third option accurately describes the essence of CRM.

Answer:

C. a continual process of learning all that we can about the customers, striving to satisfy or exceed their expectations, and creating a life - long relationship with them