Question

fill in the blank: \facebook ads is great for targeting based on ______, while google ads targets based on your audiences ______.\

• buyer stage; interests
• problems; ideas
• interests; intent

Explanation:

🆕 New Concept Discovered: Digital Advertising Targeting
How different ad networks find customers

Step 1: Analyze Facebook Ads targeting

Facebook is a social media platform where users share their personal preferences, hobbies, and activities. Because of this, Facebook Ads are highly effective at targeting users based on their interests, demographics, and behaviors, even if they are not actively looking to buy a product at that exact moment.

Step 2: Analyze Google Ads targeting

Google is primarily a search engine where users actively type in queries looking for answers, products, or services. Because users are actively searching for something specific, Google Ads targets users based on their intent (what they are looking to do or buy right now).

Step 3: Match with the options

Combining these two concepts:

• Facebook Ads targets based on interests.
• Google Ads targets based on intent.

This matches the third option: "interests; intent".

Answer:

interests; intent