Question

during - the - sale touch points should be designed to
reinforce that the customer is making the right buying decision.
resolve any problems the customer has with the product.
show the customer what benefits the brand offers.
get the customers attention.

Explanation:

During - the - sale touch points occur when the customer is in the process of making a purchase. At this stage, the customer has already shown interest (so getting attention is not the main goal as in earlier stages). Resolving product problems is more of a post - sale or customer service aspect. Showing brand benefits is more of a pre - sale marketing activity to attract customers. Reinforcing that the customer is making the right buying decision helps in reducing buyer's remorse and encourages the completion of the sale.

Answer:

reinforce that the customer is making the right buying decision.