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a company redesigned its website. it wants to collect data to see if it…

Question

a company redesigned its website. it wants to collect data to see if it is user friendly. which would be the best way to collect the data?

Explanation:

Identify the goal of the study

The company wants to collect data to determine if its redesigned website is "user friendly." This requires gathering feedback or measuring user interactions with the website.

Analyze data collection methods

Using the Statistical Study Types knowledge point

  • Survey: Asking users directly about their experience, satisfaction, or ease of navigation is the standard and most effective way to measure subjective qualities like "user friendliness."
  • Observational Study: Observing users as they navigate the site can also provide objective usability data (e.g., time to complete a task, click paths).
  • Experiment: Comparing two versions (like an A/B test) is useful, but to evaluate the general user friendliness of the single redesigned site, a survey of its users is the most direct and standard method.

Given the typical curriculum options for this question, the best way to collect subjective feedback on usability from a population is to conduct a survey.

Answer:

A company redesigned its website. It wants to collect data to see if it is user friendly. Which would be the best way to collect the data?
<blank>survey</blank>