Question

if a company expands a product line with product variations and increases promotion to focus on product differentiation, it is most likely in the ____________ phase of the product life cycle. maturity decline growth introduction

Explanation:

In the maturity phase of the product - life cycle, competition is high. Companies expand product lines with variations and increase promotion to differentiate their products from competitors. In the introduction phase, the focus is on making the product known; in the growth phase, on increasing market share; and in the decline phase, on either phasing out or revitalizing the product.

Answer:

A. maturity