Question

cls 2 product
question 27
a group of similar products with slight variations to satisfy customers’ needs is known as a
a product item.
b product position.
c product mix.
d product line.

Explanation:

To solve this, we analyze each option:

• Option A: A product item is a single product, not a group. Eliminate.
• Option B: Product position refers to how a product is perceived in the market, not a group of products. Eliminate.
• Option C: Product mix is the total range of products a company offers, not a group of similar products with slight variations. Eliminate.
• Option D: A product line is defined as a group of similar products with slight variations to meet different customer needs. This matches the description.

Answer:

D. product line.