Question

a clothing company wants to increase online sales. which combination of channels would likely be most successful?
a. social media campaigns and influencer partnerships
b. print ads in fashion magazines and tv commercials
c. email marketing and pop - up shops in major cities
d. local radio ads and sponsorship of charity events
studies the economic behavior and relationships of an entire society
a. macroeconomics
b. microeconomics
c. economic resources

Explanation:

For the first question: Social media and influencer partnerships directly target online audiences, drive traffic to digital storefronts, and leverage trusted voices to boost online conversions more effectively than traditional or hybrid offline-online channels.
For the second question: Macroeconomics is defined as the branch of economics that analyzes the overall behavior and performance of an entire economy, including large-scale factors like national income, inflation, and unemployment.

Answer:

1. A. Social media campaigns and influencer partnerships
2. A. Macroeconomics