Question

broadcast media worksheet
part a: multiple choice (1 - 8)
choose the best answer for each question.

1. broadcast media includes which of the following?

a. newspapers and magazines
b. podcasts and blogs
c. radio and television
d. text messaging

1. what makes broadcast media different from print media?

a. it can be easily edited
b. it has slower reach
c. it targets smaller audiences
d. it relies on sound and visuals

1. which of the following is not a primary function of broadcast media?

a. cultural transmission
b. personal messaging
c. surveillance
d. entertainment

1. the process of sending one message to a large audience through electronic means is called:

a. telecasting
b. broadcasting
c. multicasting
d. narrowcasting

1. who is known as the “father of radio”?

a. guglielmo marconi
b. john logie baird
c. alexander graham bell
d. reginald fessenden

1. what does fm stand for in radio broadcasting?

a. frequency media
b. format management
c. frequency modulation
d. frequency messaging

Explanation:

1. Broadcast media typically refers to radio and television as they use airwaves to transmit content. Newspapers and magazines are print media. Podcasts and blogs are digital media (though some might consider podcasts as a form of audio - based media similar to radio in some ways, but radio and TV are more classic examples). Text messaging is a one - to - one or group communication method, not broadcast.
2. Print media is static (like a newspaper article) and mainly relies on text. Broadcast media (radio with sound, TV with sound and visuals) uses sound and visuals. Broadcast media can be edited too (e.g., video editing for TV), it has a fast reach (unlike slow - distribution print in some cases), and can target large audiences.
3. Cultural transmission (sharing cultural values through media content), surveillance (reporting news which is a form of watching and informing the public), and entertainment are primary functions. Personal messaging is more of a one - to - one communication function, not a primary function of broadcast media which is for mass communication.
4. Broadcasting is the process of sending one message to a large audience via electronic means. Telecasting is more specific to TV. Multicasting is sending to multiple (but not necessarily a large, undefined) group. Narrowcasting is targeting a specific niche audience.
5. Guglielmo Marconi is widely regarded as the “father of radio” for his work on wireless telegraphy and radio communication. John Logie Baird is associated with early TV. Alexander Graham Bell with the telephone. Reginald Fessenden made contributions to radio but is not called the “father”.
6. FM stands for Frequency Modulation, a method of encoding an audio signal onto a radio wave.

Answer:

1. C. Radio and Television
2. D. It relies on sound and visuals
3. B. Personal Messaging
4. B. Broadcasting
5. A. Guglielmo Marconi
6. C. Frequency Modulation